Top 10 questions print customers like to ask

Generally, when we talk with customers, customers often ask some questions about printing, if the customer does not understand the printing industry is OK, anyway, the customer does not understand, any way to say it, if the customer has a little understanding of printing, then we can not take it lightly, even if some questions are not important, it may be that the customer is testing our professional ability. You either gain the client’s trust, or you lose a client.

1. Why are the prices of the same printed matter so different?

The price of printing consists of the following parts: the full price of the paper being used, the design fee, the plate making fee (including film, a clear pvc with printing for orientation), the proofing fee, the printing fee (Photoshop), the printing fee and the post-processing fee. Seemingly the same print, the reason why the price is different is the material and technology used in the difference. In short, the printed matter also follows the principle of “one price, one product”.

2. Why is the printed thing different from the computer display?

This is a computer display problem. Each monitor has a different color value. Especially liquid crystal displays. Compare two of the computers in our company: one has a double red color, and the other looks like it’s 15 extra black, but it’s actually the same if they’re printed on the paper.

3. What are the preparations for printing?

Customers need to make the following preparations for printing at least:

1. To provide pictures with high precision (more than 300 pixels), provide correct text content (when design is required).

2. Provide original designed documents like PDF or ai artwork (no design required)

3. Clearly describe specification requirements, such as quantity (like in need of 500 pcs), size (Length x Width x Height: ? x ? x ? cm/ inch), paper(like 450 gsm coated paper/250 gsm kraft paper), after the process, etc

4. How to make our prints appear more upscale?

How to make printed matter more upscale can be started from three aspects:

1. The design style should be novel, and the layout design should be fashionable;

2. The apply of special printing process, such as lamination(matte/gloss), glazing, hot stamping(gold/sliver foil), printing(4C, UV), embossing & debossing and so on;

3. The choosing of right materials, such as the use of art paper, PVC material, wood and other special materials.

#Attention!# You can’t do spot UV while you having gloss lamination, the UV parts will be easily scraped and fell off.

If you need spot UV, then choose matte lamination! They’re definitely the best match!

5. Why can’t things made by office software such as WPS, Word be printed directly?

As a matter of fact, simple things made by WORD (such as text, tables) can be printed by the office printer directly. Here, we say that WORD can not be printed directly, because WORD is an office software, generally used to do simple typesetting, such as text, forms. If you use WORD to arrange pictures, it’s not that convenient, unexpected errors in printing is easy to appear, also huge printing color difference is unable to be ignored. Customers want to do color printing, then sure it would be the best to use specialized design software to do, for example: CorelDRAW, Illustrator, InDesign, softwares that usually used by professional designer.

6. Why does something that looks very clear on the computer appear blurry?

Computer display is composed of millions of colors, therefore even the lighter colors could be presented, giving people a very clear vision; while Printing is a complex process, needing to get through the output, plate making and other processes, in this process, while the color of some parts of the picture (CMYK value) is less than 5%, the plate would not be able to display it. In this case, the lighter colors will be ignored. Therefore the print is not as clear as the computer.

7. What is four-color printing?

Generally it refers to the use of CYMK color–cyan, yellow, magenta and black ink to copy the color of the original manuscript of various color processes.

8. What is spot color printing?

Refers to the printing process in which the color of the original manuscript is reproduced by color oil other than ink of CYMK colors. Spot color printing is often used to print large area background color in packaging printing.

9. What products must use the four-color printing process?

Photographs taken by color photography to reflect the rich and colorful color changes in nature, painter’s color art works and the other pictures containing various different colors must be scanned and separated by electronic color separators or color desktop systems, for technological requirements or economic benefits, then reproduced by 4C printing process.

10. What kind of products will spot color printing be used?

The cover of packaging products or books is often composed of uniform color blocks of different colors or regular gradient color blocks and text. These color blocks and text can be overprinted with primary (CYMK) color inks after color separation, or can be blended into spot color ink, and then only a certain spot color ink is printed at the same color block. In order to improve the printing quality and save the times of overprints, spot color printing is sometimes used.

Post time: Feb-05-2023